There’s a world of difference between a good breeder and someone simply producing puppies. The difference often shows in the dog you end up living with for the next decade or more.
A good breeder isn’t just selling you a puppy, they’re selecting for health, temperament, and suitability. Here’s what to look for:
Health Testing
Both parents should be screened for genetic conditions common in the breed. This includes hips, elbows, and eyes in shepherd breeds, and any breed-specific health risks.
Purposeful Breeding
Ask the breeder why they chose to pair these two dogs. The answer should be about improving the breed: health, working ability, temperament, not just “they’re two nice dogs.”
Transparency
A good breeder welcomes questions. They’ll show you health certificates, introduce you to the dam, and tell you about both strengths and weaknesses in the lines.
Screening Buyers
A breeder who cares about their dogs will care about where they go. Expect to be asked about your lifestyle, experience, and goals. If you’re not grilled a little, that’s a red flag.
Price
A well-bred puppy is not cheap. Health testing, proper care, and thoughtful breeding take resources. A €300 puppy with no paperwork or testing will likely cost you far more down the line in vet bills and heartbreak.
Good breeders hold the key to improving the overall situation for dogs. But here’s the catch: they can only thrive if buyers stop supporting backyard breeders and puppy farms. As customers, we carry the responsibility to make informed choices. Every euro spent on a poorly bred puppy fuels the cycle, while every euro spent on a well-bred one pushes the standard upward.
A good breeder sets you up for success. A bad one leaves you to deal with problems they created. When you invest in a well-bred puppy, you’re not just buying a pet, you’re investing in predictability, stability, and the future of the breed itself.



